Promotional posters for "Ways of Seeing". To promote John Berger's "Ways of Seeing" programme, a series of experimental and conceptual posters was created using the Helvetica font exclusively. First broadcast on the BBC in 1972, the programme offers a new critical perspective on centuries-old masterpieces. The posters capture this transformative essence, inviting audiences to explore new ways of looking at art, combining bold visual elements with the clarity and legibility of Helvetica.